Monday, January 11, 2010

JOOP! Jeans

Nice collection by JOOP! Jeans. One of the smorgasbord of things that you can wear when you are within the skinny range. I like JOOP!'s aesthetic. It's understated, not too ostentatious and unwearable, and the clothes have personality - which is so important. I hate fitting into the mold coz obviously there's a predominant mold in society that people try to conform to. Almost everyone ends up looking like everyone. I say, let's try to break it. Rage against the mainstream.

- TWO THOUSAND AND THIN

An unassuming William Eustace stars in the spring 2010 campaign and lookbook from JOOP! Jeans. Photographed in Germany by Ferguswith art direction by Isabelle Thiry, the relaxed nostalagic take on spring marks the last collection for the jeans range. Beginning with the fall 2010 season, designer Dirk Schönberger will be channeling all his energy into the JOOP! mainline.












- REPOSTED FROM THE FASHIONISTO

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